Controversial, to be sure. This guy has caused quite a ruckus in the sports world.
In 2010, a new rule was instituted for the next NCAA football season prohibiting messages on eye black. One of Tebow's trademarks was to show scriptures in his eye black, such as John 3:16. The media labeled this a "The Tebow Rule" since it would directly affect him.
What's amazing is how effective this simple method of spreading the gospel was. It has been reported that when he displayed John 3:16 in his eye black during the 2009 BCS Championship Game, that 92 million people Googled the verse during or immediately following the game.
